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iPad Air

Award: Graphite Pencil

Graphite Pencil / Product Design / Consumer Product Design / 2014

iPad Air is the latest generation of Apple’s category defining device, featuring a stunning 9.7 in Retina display in a new, thinner and lighter design. Precision-engineered to weigh just 1 lb, the iPad Air is 20% thinner and 28% lighter than the fourth generation iPad. With a narrower bezel, the borders of iPad Air are dramatically thinner – making content even more immersive. iPad created an entirely new mobile computing experience, and iPad Air is another big leap ahead. Not only is it the thinnes and lightest iPad ever made, it is also the most capable.

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