• Loading…

The Other Side of War

Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014

We developed a direct mail campaign targeting people who use shooting ranges in Johannesburg where guns equal fun. Unsuspecting visitors could live out their war fantasies by shooting at soldier-themed targets, but when they got their targets back in the mail, they were shocked to discover that they’d also shot an innocent civilians. Each poster featured an actual victim from one of the biggest wars of the twentieth-century: World War One, Two and the Korean War. In each case, more civilians were killed or wounded in the crossfire than soldiers.

  • The other side of war
  • The other side of war

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again