The brief was to launch Black Sabbath's ‘13’, the bands first new album in decades. On a limited budget, we had to come up with a creative solution that would bring the legendary band back from the wilderness. Knowing that the target audience was cross-generational, we had to find a solution that would appeal to a wide demographic. With a series of handcrafted posters, we dug our way through layers of music history and resurrected the legends. The idea highlights the longevity of the band, proving that great music always survives.
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