The brief was to launch Black Sabbath's ‘13’, the bands first new album in decades. On a limited budget, we had to come up with a creative solution that would bring the legendary band back from the wilderness. Knowing that the target audience was cross-generational, we had to find a solution that would appeal to a wide demographic. With a series of handcrafted posters, we dug our way through layers of music history and resurrected the legends. The idea highlights the longevity of the band, proving that great music always survives.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.