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Award: Wood Pencil

Wood Pencil / Mobile Marketing / Innovative Use of Mobile Technology / 2014

Racer is a multi-player, multi-device Chrome Experiment. It’s a slot car game that builds a race track across up to five mobile screens: line up phones or tablets and race your friends in real time. The game runs entirely in Chrome, so it works across platforms – and no apps or downloads needed. Demonstrating the unique potential of the mobile web.

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