Kontor wanted to promote the new Boris Dlugosch track. But they were targeting the world’s most un-impressible audience: agency creative directors. We had to find a way to get through to every single one of them, so that they would actually listen to the new Kontor release. Just like every good DJ knows – the answer is real vinyl. Together with vinyl disc, we mailed a ‘turntable’ – made from envelope and a QR code. The combination of smart modern technology with retro cool technology achieved this beautifully and struck a real chord with creative directors. Analogue fun with digital device.
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