Cisco and Wired collaborated to create The Connective, a fully interactive tablet magazine. It included branded content from Cisco that was so seamlessly integrated into the issue that readers didn’t really see the five interactive elements as separate from the rest of the issue’s content. Each interactive module told a chapter in the story of a business trip, showing how each element in the traveler’s routine (alarm clock, car, even the pillow) will eventually be connected to the “Internet of Everything” using Cisco technologies.
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