• Loading…

Grand National

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2014

In January 2013, almost 30 years after Channel 4 aired its first race, Channel 4 Racing will enter a new era. We’ll continue to be the home of racing but additionally the home of the mass appeal races (‘the crown jewels’) such as the Grand National and Royal Ascot, traditionally broadcast by the BBC. Exhilarating, dangerous, raw, fearless, with a healthy dose of C4 attitude and swagger. A Brand campaign (to go on-air, in print and online) that gets the adrenaline going. Positions this as a super exciting, modern, edge-of the -seat sport. A spot that makes the Grand National unmissable.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again