Three, the UK’s first 3G operator, were the network built for the Internet. But we realised it was the content on the Internet that would get them brand fame, not the network that supported it. The content that people loved the most was the silly stuff – waving bears and tickled sloths. This was the stuff that brightened their day and they shared with others. Three were going to make a stand for the silly stuff, but instead of simply saying it, they decided to show it. So we created the silliest things for the Internet we could think of. A glorious moonwalking Shetland pony.
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