Nokia phones have been available in a range of vibrant colours for some time. So when Apple abandoned their well-known colourless product line and launched their iPhone 5C in a range of vibrant colours, we thanked them with a simple tweet at the exact moment of their announcement, hijacking #Apple worldwide. In 3 days, there were 40,467 retweets, stories on hundreds of blogs worldwide, and over 64 million impressions, making it the most retweeted brand tweet ever (doubling Oreo’s famous Superbowl tweet). Nokia’s fanbase increase by 18%, and Twitter said it was “one of the best moment marketing tweets ever”.
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