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The Hook

Award: Wood Pencil

Wood Pencil / Digital Marketing / Online Branded Films / 2014

The president of Volvo Trucks puts his neck on the line. The test demontrates the robustness of the new Volvo FMX - in a spectacular and entertaining way to reach a wide audience. Because truck buyers are surrounded by lots of influencers, everyone from drivers and collegues to friends and family.

  • The Hook
  • The Hook
  • The Hook

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