• Loading…

Lowe's Vine Fix in Six Campaign

Award: Wood Pencil

Wood Pencil / Digital Marketing / Online Branded Films / 2014

When Vine launched, the opportunity for Lowe’s was clear: create 6-second sharable tips to solve inconveniences around the home, executed in a fun and entertaining way. Using stop-motion animation techniques, we created over 50 Vines, which were shot in-house on an iPhone. The campaign was called Lowe’s Fix In Six. The press hailed Lowe’s as the first brand to bring meaning to a platform often associated with trivial content. And today, Fix in Six is still going strong, generating daily buzz and momentum from the press and the public.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again