When Vine launched, the opportunity for Lowe’s was clear: create 6-second sharable tips to solve inconveniences around the home, executed in a fun and entertaining way. Using stop-motion animation techniques, we created over 50 Vines, which were shot in-house on an iPhone. The campaign was called Lowe’s Fix In Six. The press hailed Lowe’s as the first brand to bring meaning to a platform often associated with trivial content. And today, Fix in Six is still going strong, generating daily buzz and momentum from the press and the public.
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