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Makr Shakr

Award: Wood Pencil

Wood Pencil / Digital Design / Technological Innovation / 2014

Introduced at the Google I/O conference, Makr Shakr is an installation and app that allows users to mix their own drinks via robot barmen. Users download the app and mix their selected ingredients in crowd-sourced combinations, then watch as the cocktails are crafted by three KUKA robots and delivered via a conveyor belt. The installation explores the dynamics of social co-creation and digital manufacturing. Users are brought together as their profiles, drink mixtures and favourite cocktails are shared across the crowd.

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