• Loading…

Loon

Award: Wood Pencil

Wood Pencil / Crafts for Design / Animation & Illustration for Websites & Digital Design / 2014

‘Project Loon’, Google’s initiative bringing WiFi to remote parts of the world using high altitude balloons, debuted in June 2013. To explain the project’s audacious goals, a team at Google created a short film outlining the benefits of the unorthodox technology. Using a technique that combines 2D and 3D animation, the film, which takes its inspiration from the string of a child’s balloon, makes the technology feel approachable, whimsical, and above all, inspiring.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again