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Lego Blind Art Project

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2014

With LEGO you can build anything you can imagine. We proved this by describing the painting “The Blue Horse” by Franz Marc to blind children and letting them recreate it with LEGO. Then we invited blind and sighted kids to workshops. Allowing them to exchange experiences and opinions on the LEGO works of the blind. Sighted children gained a new perspective on art and on the lives of blind people. Blind children got access to the world of art for the first time. All thanks to LEGO and all shared with the public via an online exhibition on the Lego Facebook page, YouTube, blogs and newspapers.

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