Background —Studio XO operate at the intersection of science, technology, fashion and music. Brief —XO needed an identity which was robust and future proof. Given the nature of their work they could potentially operate across multiple sectors, so needed a visual language that would sit as comfortably in the couture fashion world, as it would stamped into a piece of industrial hardware. Solution —The XO mark represents an on / off switch – something which is at the heart of each of XO’s pieces. The single unifying idea of ‘Powering up’ is carried throughout the visual identity.
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