TAMABI is a nickname for the Tama Art University, one of the top art schools in Japan. These official advertisements needed to incorporate the university's slogan 'MADE BY HANDS' while articulating its guiding principle of creating challenging, avant-garde and novel work. We produced a broad range of different visuals in a simple format with a limited selection of motifs. The series consists of around 100 variations and a majority of them include the university's slogan. We tried to represent the school’s innovative approach to art and design with images that are both striking and dynamic.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.