The task was to re-launch The Sunday Times STYLE magazine. Rather than just making an ad campaign, we created a piece of editorial for the newspaper inventing 'The 50 Best Dressed People in the World’. From this we developed the ‘Fashion Royalty’ campaign and created an iconic series of portraits combining the images of historical royal figures with esteemed members of the fashion world – Victoria Beckham, UK HipHop act Tinie Tempah and Kate Moss.
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