- Loading…
Secret Fishing Spots
Award: Wood Pencil
Wood Pencil / Mobile Marketing / Mobile Apps & Sites / 2013
Hutchwilco is New Zealand’s oldest maker of lifejackets. But its customers keep drowning, because fishermen don’t like to reveal their favourite fishing spots – and so are hard to locate if they get in trouble. The app ‘Secret Fishing Spots’ allows fishermen to log their secret spots without sharing them. Then if they don’t come home, a loved one can access their account, see where they like to go and send coordinates to rescue services.
Want more access to D&AD?
Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.
Join for free I’m already a memberAre you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.