• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Secret Fishing Spots

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Apps & Sites / 2013

Hutchwilco is New Zealand’s oldest maker of lifejackets. But its customers keep drowning, because fishermen don’t like to reveal their favourite fishing spots – and so are hard to locate if they get in trouble. The app ‘Secret Fishing Spots’ allows fishermen to log their secret spots without sharing them. Then if they don’t come home, a loved one can access their account, see where they like to go and send coordinates to rescue services.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again