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The Bark Side

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2013

In 2012, Volkswagen brought innovation to the Super Bowl once again by creating the first-ever Super Bowl commercial teaser. This set a precedent for consumer engagement that others are now following. Dogs barking the famous ‘Star Wars’ Imperial March was a viral hit, earning ten million hits by game time and perfectly teeing up ‘The Dog Strikes Back’ – our 2012 Super Bowl commercial.

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