• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

St. John's Ambulance 'Helpless'

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2013

This powerful St John Ambulance advert, directed by Benito Montorio, tells the viewers a distressing story of a cancer survivor who dies as a result of choking, with the aim of highlighting the fact that first aid could prevent up to 140,000 deaths each year – the same number of people that die of cancer – and demonstrating that basic first aid techniques can be the difference between life and death. The song is the piano/vocal version of ‘I’m In Here’ by Sia.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again