This powerful St John Ambulance advert, directed by Benito Montorio, tells the viewers a distressing story of a cancer survivor who dies as a result of choking, with the aim of highlighting the fact that first aid could prevent up to 140,000 deaths each year – the same number of people that die of cancer – and demonstrating that basic first aid techniques can be the difference between life and death. The song is the piano/vocal version of ‘I’m In Here’ by Sia.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.