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Award: Wood Pencil

Wood Pencil / Digital Design / Digital Design / 2013

Adobe believes that the act of creation will better the world. Upon the launch of Creative Cloud, we aimed to build brand awareness and positive perception within a broader audience, those who were usually ‘non-creators’. Our solution was to design an experience where anyone could enjoy creation without knowledge or technique. We created a digital installation that realised live action into fonts. By moving your body, it gave shape to your messages and imagination by creating your own original font. We had live events where anyone could participate and experience the joy of creation.

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