Adobe believes that the act of creation will better the world. Upon the launchof Creative Cloud, we aimed to build brand awareness and positive perception within a broader audience, those who were usually ‘non-creators’. Our solution was to design an experience where anyone could enjoy creation without knowledge or technique. We created a digital installation that realised live action into fonts. By moving your body, it gave shape to your messages and imaginationby creating your own original font. We had live events where anyone could participate and experience the joy of creation.
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