SR Plus
Award: Wood Pencil
Wood Pencil / Digital Advertising / Digital Solutions / 2013
We invented a completely new way to consume radio. We made radio visual, interactive, and very shareable. And we made sharing personal. ‘Swedish Radio Plus’ is a visual experience with a central timeline. As you listen to a programme, and hear something interesting, you can comment on that specific subject, at that exact part of the programme. You can add a comment, picture, video, link or poll. You can also see other people’s contributions and interact with them. You can share that same post on facebook, with a direct link to the exact part of the programme where the post was made. So as people start discussions and add interesting content, they are also sharing the programmes.
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