• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Advertising Newspaper Issue 5: Award Issue

Award: Wood Pencil

Wood Pencil / Crafts for Design / Illustration for Design / 2013

The Award Issue of Advertising Newspaper came out at roughly the same time as all the big advertising prizes were being awarded internationally. Its front cover compares the advertising award hunting season to all- out war. We depicted award trophies as militant superheroes inspired by action figures from popular cartoon comics. The cover came in three different colours – gold, silver, and bronze – symbolising three levels of awards. From observation, the gold version was the most popular with our audience. Many switched from bronze to gold once they realised that a gold version was available too.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again