• Loading…

WRAPPLE

Award: Wood Pencil

Wood Pencil / Branding / Brand Expression in Print / 2013

A shop selling gift wrap and related products was preparing to open its first branch in Tokyo. We were asked to develop the branding and came up with a name that was both playful and relevant to the store’s content. For Wrapple’s logo we used a red apple to give charm and character to the brand. As a symbol, the apple is iconic and well received across generations through its association with Adam & Eve, Snow White, William Tell, Newton, The Beatles and Apple. However, the logo is distinguished by the apple’s coat, designed as a peeling ribbon – a strong and simple graphic to communicate the shop’s message.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again