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Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2012

Every year 30,000 people in the UK collapse from cardiac arrest, and only 10 per cent survive. To increase survival rates, all it would take is for more people to have a go at CPR. To give bystanders confidence, the British Heart Foundation had news to convey: no kissing and just push hard and fast. The campaign starred hard man Vinnie Jones showing how simple 'hand-only CPR' can be, to the iconic track ‘Stayin’ Alive’, which is the correct tempo to perform chest compressions. The film has over 1.4million views on YouTube and was the most shared video online during launch week.

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