• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Operation Christmas

Award: Yellow Pencil

Yellow Pencil / Outdoor Advertising / Ambient / 2012

We discovered that Christmas is an emotional time of year for guerrillas, because they are away from their homes and loved ones. So we created a four-day operation that brought Christmas to the Colombian jungle. Along a strategic guerrilla route through the jungle, we chose a 25m tall tree to decorate with lights. When guerrillas approached the tree, movement sensors made it light up and a banner announced the following message: ‘If Christmas can come to the jungle, you can come home. Demobilise. Everything is possible at Christmas’. Nine more trees promoted demobilisation across different zones of the country.

  • Operation Christmas
  • Operation Christmas
  • Operation Christmas
  • Operation Christmas
  • Operation Christmas
  • Operation Christmas
  • Operation Christmas
  • Operation Christmas
  • Operation Christmas

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again