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Operation Christmas

Award: Yellow Pencil

Yellow Pencil / Outdoor Advertising / Ambient / 2012

We discovered that Christmas is an emotional time of year for guerrillas, because they are away from their homes and loved ones. So we created a four-day operation that brought Christmas to the Colombian jungle. Along a strategic guerrilla route through the jungle, we chose a 25m tall tree to decorate with lights. When guerrillas approached the tree, movement sensors made it light up and a banner announced the following message: ‘If Christmas can come to the jungle, you can come home. Demobilise. Everything is possible at Christmas’. Nine more trees promoted demobilisation across different zones of the country.

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