• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

eBay: Give A Toy Store

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Interaction & Experience / 2012

This 2011 holiday season, eBay teamed up with charity Toys for Tots to launch Give-a-Toy Store, an interactive window display in both New York and San Francisco, which lets you donate a toy by scanning its tag with the eBay mobile app. Once scanned, the animated toys come to life, encouraging passers-by to get into the holiday giving spirit. To accommodate those who couldn’t stop by in person, we created the Give-a-Toy Store that lived on eBay.com and Facebook, allowing people to donate whenever they felt inspired.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again