• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

BHF - Vinnie

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2012

Every year 30,000 people in the UK collapse from cardiac arrest, and only 10 per cent survive. To increase survival rates, all it would take is for more people to have a go at CPR. To give bystanders confidence, the British Heart Foundation had news to convey: no kissing and just push hard and fast. The campaign starred hard man Vinnie Jones showing how simple 'hand-only CPR' can be, to the iconic track ‘Stayin’ Alive’, which is the correct tempo to perform chest compressions. The film has over 1.4million views on YouTube and was the most shared video online during launch week.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again