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Audi 'Manipulation'

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2012

This is a technically brilliant spot demonstrating the true capabilities of what is possible within the realm of CG. It was a meticulous post process, modelling metallic materials in 3D, which realistically mirrored the movements of malleable materials being pushed and pulled. It gives the illusion of milling and crafting the separate elements out of aluminium. Being both 3D and 2D heavy, it required a high level of technical and creative expertise; the results are both realistic and mesmerising.

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