Award: Wood Pencil
Wood Pencil / Digital Design / Digital Design / 2012
MINI France was launching its Facebook page and asked us to advise on the best way to bring to the network its global strategic idea: the art of entertainment. MINI France didn’t want more passive likers; rather likers who were happy to be there, to share, and to be part of a vibrant and active digital MINI community. The MINI France likers we wanted were brand lovers, willing to discover a fan page offering a ‘Be MINI’ experience. MINI’s Facebook page was to be like the MINI itself – nonconformist, eccentric and, above all, fun.
Want more access to D&AD?
Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.
Join for free
I’m already a member
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil.
If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
Keep an eye on your inbox for full details on how to order your D&AD Pencil.