MINI France was launching its Facebook page and asked us to advise on the best way to bring to the network its global strategic idea: the art of entertainment. MINI France didn’t want more passive likers; rather likers who were happy to be there, to share, and to be part of a vibrant and active digital MINI community. The MINI France likers we wanted were brand lovers, willing to discover a fan page offering a ‘Be MINI’ experience. MINI’s Facebook page was to be like the MINI itself – nonconformist, eccentric and, above all, fun.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.