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Fine Cell Work Sewn Guidelines

Award: Wood Pencil

Wood Pencil / Branding / Brand Expression in Print / 2012

Fine Cell Work is a prison charity that teaches needlework to inmates. Prisoners can channel their energies creatively and earn money from commissions. With marketing produced by a group of staff and volunteers in one London office, they needed guidance on creating consistent communications. Traditional guidelines weren’t appropriate. Instead, a team of volunteers and prisoners helped create a set of guidelines like no other: a piece of embroidery to hang in Fine Cell Work’s office. It was not only the rules of their identity but a statement of the passion they put into everything they do.

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