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The Museum of Me

Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2012

‘The Museum of Me’ is an interactive movie aimed at engaging Intel and global online users, and promoting Intel’s smart new processor. Users create their own museum exhibits by connecting to Facebook. By visualising elements such as your close friends and most frequently used words, ‘The Museum of Me’ reveals who you are as a reflection of your Facebook activities. This virtual museum experience links to the core value of Intel, which is about creating innovation in our digital lives from the inside. The experience led users to share their museum photos, which created significant word of mouth on Facebook.

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