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A Picture Speaks a Thousand Words

Award: Yellow Pencil

Yellow Pencil / Writing for Design / Writing for Design / 2011

Tired of receiving predictable direct mail from photographers, we thought it was time for a change. We developed an idea which wouldn’t feature any photographs, just beautiful and engaging descriptions, encouraging the recipient to visit Paul Thompson’s website and discover the pictures described. Each description was exactly 1,000 words and set to exactly the proportions of the original image. The aim was to convey more about Paul’s personality rather than just his work, as the relationship between art director, client and photographer is key. Paul hand delivered the posters, giving him an opportunity to speak to existing and potential clients.

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