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Snickers TV Campaign (Game / Road Trip)

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2011

‘You’re Not You When You’re Hungry’ is a campaign idea based on the insight that hunger can drastically change your personality. Snickers, a brand with substantial equity as the best way to satisfy hunger, was well positioned to make this claim. Each commercial features iconic celebrities who represent the hunger-induced alter-egos of guys in various social situations.

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