Every four years, the keys to football heaven are dangled in front of the international elite. One goal, one pass, one game saving tackle can be the difference between fame and forgotten. Nike’s epic ‘Write the Future’ film showed us what the players were really playing for, in their own lives and in the lives of those who follow them. Our goal was to weave the brand into conversations about this major tournament in a way that celebrated the participating teams and athletes, and engaged football fans around the world.
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