• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

ICA Good Life

Award: Graphite Pencil

Graphite Pencil / Illustration / Illustration for Design / 2011

ICA is Sweden’s largest grocery store. Its health label, ICA Good Life, contains over 80 products. Our brief was to create a packaging concept and visualise healthy living in a way that would interest all customers, not just the health-conscious ones. We came up with a healthy, playful world with characters and situations relating to a healthy and active lifestyle, without being rigorous, boring or devoid of taste. With friendly, accessible copy, we created something far removed from the complicated technical information usually seen on healthier product lines.

  • ICA Good Life

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again