• Loading…

ICA Good Life

Award: Graphite Pencil

Graphite Pencil / Illustration / Illustration for Design / 2011

ICA is Sweden’s largest grocery store. Its health label, ICA Good Life, contains over 80 products. Our brief was to create a packaging concept and visualise healthy living in a way that would interest all customers, not just the health-conscious ones. We came up with a healthy, playful world with characters and situations relating to a healthy and active lifestyle, without being rigorous, boring or devoid of taste. With friendly, accessible copy, we created something far removed from the complicated technical information usually seen on healthier product lines.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again