• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

This Year I Will Try Not to

Award: Graphite Pencil

Graphite Pencil / Graphic Design / Catalogues & Brochures / 2011

Most designers are seduced by design trends. They’re easy to appropriate, and even easier to imitate. The challenge is to innovate. To be new. We decided the best (and most enjoyable) approach was to identify and document the most common trends we felt we had to avoid. Before long we found ourselves with a checklist of Don’ts and a new aim: to try to be new. We may fail, but we will try.

  • This Year I Will Try Not to
  • This Year I Will Try Not to
  • This Year I Will Try Not to

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again