The task was to use the annual Christmas mailing for regular and potential new clients to draw attention to DOM’s expertise in safety engineering. Draftfcb Germany developed the first burglar proof advent calendar. At first glance, the advent calendar looked like a typical promotional gift. But the doors couldn’t be opened because they were not die cut as usual. So the chocolate stayed safe. This allowed DOM to demonstrate – and the recipient to experience – its superior safety engineering in a simple and surprising way.
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