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Nike+ GPS

Award: Wood Pencil

Wood Pencil / Digital Design / Digital Design / 2011

Since the launch and success of Nike+, Nike’s vision has always been to evolve the platform. Now runners can join the world’s largest running club by simply downloading the Nike+ GPS app, whether laced in Nike shoes or not. Nike+ is in your pocket, ready for a run anytime. Running outdoors, GPS tracks your run; indoors, the accelerometer detects movement. The app instantly uploads your run to Nike+, where you can review your runs, set and manage goals, and challenge others.

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