Hotel websites are formulaic, dull and tend to lack any spark of originality; however wonderful the hotel might be, the website is almost always a poor reflection of it. We aimed to create a charming, entertaining and silly website that reflected the quirky, informal and alternative nature of the hotel, and would appeal to the type of guest we thought would most appreciate it. It was very important for us that as much love, care and attention to detail was put into the website as into the hotel itself.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.