In 2008 consumers saw Comcast as the big, bad cable company. We needed to remind people of all the great stuff Comcast offers, and in the process get more people to actually like them. So we created a parallel universe version of Comcast and called it Comcast Town. It’s a placewhere technology lives, possibilities are never-ending and squirrels play guitars. In Comcast Town people don’t just tell you how much they love Comcast’s phone, TV, and Internet services, they sing it to you. The single advert ‘Anthem’, which is part of this campaign, was also awarded a Yellow Pencil in Animation.
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