• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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The Brighter Side

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Cinematography / 2010

This is the story of five children who go for a walk along an isolated, windswept beach. It’s cold and gloomy and miserable. In frustration, one of the children throws a rock up at the grey mantle of clouds. Amazingly, magically, the stone travels up, up, up until it pierces the clouds, and lets the sunshine in. Just like that, their day is transformed into something bright and wonderful. This film is a simple metaphor for ITV1. It’s about how ITV1 – the brighter side – can cut through the grey and gloom and once again make everything seem colourful and light.

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