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MTV International Rebrand 2009

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Brand Identities / 2010

MTV’s first international rebrand launched in July 2009 to an audience of 578 million households across 162 territories. The challenge lay in communicating through a common visual language that would be relevant to different cultures without being perceived as bland or generic. Our solution was an initial set of ten idents displaying a heady mix of human emotions and programme related themes and cut with the energy of pop culture.

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