• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

MTV International Rebrand 2009

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Brand Identities / 2010

MTV’s first international rebrand launched in July 2009 to an audience of 578 million households across 162 territories. The challenge lay in communicating through a common visual language that would be relevant to different cultures without being perceived as bland or generic. Our solution was an initial set of ten idents displaying a heady mix of human emotions and programme related themes and cut with the energy of pop culture.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.