• Loading…

MTV International Rebrand 2009

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Brand Identities / 2010

MTV’s first international rebrand launched in July 2009 to an audience of 578 million households across 162 territories. The challenge lay in communicating through a common visual language that would be relevant to different cultures without being perceived as bland or generic. Our solution was an initial set of ten idents displaying a heady mix of human emotions and programme related themes and cut with the energy of pop culture.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again