These idents were shown at the beginning and end of ad breaks in the show ‘Family Supercooks’. Each ident features good and bad food types talking about healthy eating. We wanted to get the message across in an entertaining rather than preachy way. Using offbeat humour, we created a cast of food characters with human traits and personalities. Some areeccentric, some are angry, some bitchy, some sad, some ridiculously happy, but hopefully all are funny and memorable.
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