Everyone in France remembers the Evian advert with the babies’ underwater ballet, which made a huge impression when released in 1998. Twelve years later, it still tops the charts as one of the public’s favourite adverts. The babies have not grown or gotten older but are still bursting with an infectious energy and love of life. This film is an incredibly enthusiastic modern day musical comedy, involving the sharpest contemporary artists. It thus reinforces the position of Evian as a great contemporary worldwide brand. Just listen to the word ‘Evian’. In the rise and fall of its intonation we clearly hear ‘Live Young’.
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