Airhorn Scuffle / Shaving Cream
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2010
Don’t go to bed before the King. To promote their new Late Night Menu, Burger King decided to expose the downside of going to bed a little too early. After all, a guy in bed at 10pm isn’t buying off the Late Night Menu, and that’s bad for business. So, in the tradition of pranks played on sleeping roommates, the King used an airhorn and some shaving cream to rouse these early retirees.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.