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Airhorn Scuffle / Shaving Cream

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2010

Don’t go to bed before the King. To promote their new Late Night Menu, Burger King decided to expose the downside of going to bed a little too early. After all, a guy in bed at 10pm isn’t buying off the Late Night Menu, and that’s bad for business. So, in the tradition of pranks played on sleeping roommates, the King used an airhorn and some shaving cream to rouse these early retirees.

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