The Organ Player
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2010
We open on a man pushing a large box-like object. The box is a type of electronic organ. Inside, there are six curious furry creatures. The man takes a bottle of Coke, and plugs it into the side of the organ. An ingenious system of pipes ensures that a drop of coke reaches each of the creatures’ mouths, making them sing a beautiful ‘yeah yeah yeah la la la’ song. As if from nowhere, people appear and run across the field towards the organ player and his magical instrument. The super reads: ‘Open happiness’.
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