• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Sun 4.0

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2010

Last year The Sun newspaper celebrated its 40th birthday, but the celebrations were set against a backdrop of difficult times for traditional news media. This commercial was designed to appeal to a young, tech-savvy audience, and to show that the paper still had relevance and a unique personality. It positioned The Sun as a cutting-edge piece of gadgetry. The tone, like that of the paper, was cheeky and irreverent, but also humorously self-deprecating. It aired in the most high profile TV slot of the year in the UK – the X Factor final – and went down brilliantly.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again