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El Loco

Award: Graphite Pencil

Graphite Pencil / Radio / Writing / 2010

Replacing genuine Toyota parts with foreign parts is a lot like replacing genuine English words with foreign ones. Once you start using the foreign ones instead of the proper English ones, the radio spot you’re writing starts going loco. It becomes muchos difficil to comprende, and eventually makes no sense at all. El Loco was also selected in the category ‘Radio Commercials over 30 Seconds’.

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