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Award: Wood Pencil
Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2010
If they were human, dogs would probably react bitterly to not receiving the great tasting, richly flavoured food they deserve. If this situation carried on, their discontent would grow, leading them to campaign for something more suitable and, ultimately, take revenge for being treated inappropriately. This latter human feeling is what the ‘Bad food, bad dog’ campaign is all about: dogs getting back at their owners for giving them poor quality food.
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